Managed Digital Signage: Your Hands-Free Marketing Solution
Digital signage is powered by a display, usually a TV screen, and the content is managed through a content management system. The content can be managed through the cloud, which allows you to control multiple displays from one centralized location. The capabilities of digital signage are rather extensive. Digital signage can display digital images, videos, web pages, weather, news, menus, and plain text.
Benefits of Digital Signage
Digital Signage is a complete marketing solution in the sense that it can serve multiple purposes at once. First, it’s a great way to support and strengthen your brand. Either consciously or subconsciously, people form an opinion on your company based on things like your logo, your general wording (brand voice), what social initiatives you support, etc. You can use digital signage to control the narrative about your brand and craft a positive brand image over time. When properly placed and professionally crafted, digital signage captures the attention of 63% of people and potentially doubles audience information retention.
Another excellent benefit of digital signage is that you can use it to communicate internally and externally. In a waiting room or lobby, digital signage is great to provide information about your pricing and products to your guests. You can also display general information about your business, the local news, and the weather. Another great benefit of putting digital signage in your lobby according to a recent study is that it reduces perceived wait time by 35%. Digital signage is equally as great in your break room. Here it can be used to recognize your employee of the month, share dates for company events, post motivational content, and so much more.
Lastly, digital signage is so much more versatile than traditional print signage because it can run an entire slideshow of various types of content from one digital signage display, whereas your printed sign must be replaced every time you want to update or change your message. Furthermore, studies show that digital signs get 400% more views than static displays.
Managed Digital Signage
Let us manage your digital signage for you! The only thing better than digital signage is hands-free and stress-free digital signage.
Managed digital signage includes:
Graphics – we have an excellent graphic design team to create high-quality images, gifs, and short videos.
Display settings – we will incorporate beautiful templates to display graphics, news bars, weather widgets and more.
Grouping – We can group multiple displays to show the same graphics and text or have different messaging displayed on different monitors depending on the audience and location.
Remote access – all changes can be made remotely. This is beneficial because on-site support isn’t necessary to make changes, ensuring changes are handled seamlessly and swiftly.
What are you waiting for? Improve your marketing efforts today. Submit a form on our website to get started! Mention this blog and receive a FREE month of managed digital signage. https://www.infotectdesign.com/contact
Check out our latest YouTube video to see some examples of digital signage.
Click here: Managed Digital Signage: Benefits and Examples